• The fundamental right to work for all
  • The dignification of walking jobs
  • The decline in labor exploitation
  • The poverty reduction
  • Security through new sources of work for everyone
  • Peace through social justice
  • Caring for citizens through social equity
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  • Declining sales of contraband products
  • The decline in informality
  • Legalization of street walking activities
  • The legalization of jobs for everyone
  • A good city image
  • A socially beautiful city
  • An equitable and fair city
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  • To those who live in poverty conditions with less than US $ 1.90 and US $ 3.1 daily
  • To the most vulnerable minorities as displaced persons, victims of violence, demobilized, disabled, mothers head of household, youth and seniors among others
  • To whom have little chance of being hired because to their condition (education, experience, gender, age, health, background)
  • To whom have to to carry out informal activities (and in many cases unworthy) to obtain their daily subsistence 
“We offer worthy, legal and permanent jobs, carrying out promotional activities and mobile advertising, receiving the minimum legal wage in force with all legal benefits, in addition to permanent integral training and management of institutional supports” ​